Marcomm Campaigns

How to Email Busy People (Without Being Annoying) If you want to get in touch with influential people (aka: BUSY people), you need to know how to email them. Despite the buzz around social media, far more people use email to communicate than any other online medium 1 , and business today still gets done over email,  not  through tweets. Today, I’m going to show you the elements of the PERFECT outreach email, and how you email busy people the  right  way in order to make things happen. You’ll also get  exact  scripts and email screenshots to journalists that landed me  big  features (worth 200,000+ hits). That said, let’s dig in! Why This is Important to Know Knowing how to write outreach emails might seem like a “no-brainer” or maybe even an unnecessary skill to have, but I can assure you the opposite, on both accounts. If you’re serious about networking and building your platform/personal brand, you MUST know how to email important people, and important people are  busy  people. You c

When you decide to advertise your product or service you look up the best marketing method for your product. For start-up companies newspaper advertisement and leaflet distribution are the cheapest and most effective solution to advertise your product. What is the difference between using Newspaper adverts and Leaflet Distribution as marketing methods. All newspapers have a target audience that they appeal to, for example the metro is targeted to the public through public transport mainly tubes. NOW with leaflet distribution it is more targeted and it does work in similar ways to a newspaper such as being down to the person if they want to pick up the media and read it. But what are the differences? With leaflet distribution, our research suggests that you only have a few seconds to get the reader’s attention with your leaflet, and it is for this reason that we do not recommend shared distributions. Having your leaflets go out with other different leaflets seriously dilutes the respons

Make the most of your leaflet campaign Maximise the value of your door drop campaign A door drop campaign can get your message directly into the hands and homes of the people you want to target. Follow our step-by-step guide to increase the impact of your next campaign. Step 1: Get your target right Do you want to target homes, businesses or both? Do you want to define an area by postcode, or do you have other criteria in mind? Don’t rush this step and don’t let your assumptions get the better of you. Your products and services may be right for both businesses and consumers. We have a free tool that can help find refine and target your audience. Discover our Door to Door Customer Finder . Step 2: Get your message right Your business has a personality – a look and feel that makes it yours. This includes everything from the way you answer the phone, to the appearance of your premises and the design of your website. Your brand is the starting point for every message you send out. You’ll w

A coordinated series of linked advertisements with a single idea or theme. An advertising campaign is typically broadcast through several media channels . It may focus on a common theme and one or few brands or products , or be directed at a particular segment of the population . Successful advertising campaigns achieve far more than the sporadic advertising, and may last from a few weeks and months to years. Read more: http://www.businessdictionary.com/definition/advertising-campaign.html#ixzz3AfeanZzB

All successful marketing campaigns target a particular audience. A target audience is a group of people who have several things in common with one another that distinguishes them from others. If your target audience is defined too broadly, then you will waste money marketing to the wrong people. The purpose of defining your target audience is so that you can craft a central marketing message that speaks to their needs and desires.