How to plan a leaflet campaign

Make the most of your leaflet campaign

Maximise the value of your door drop campaign

A door drop campaign can get your message directly into the hands and homes of the people you want to target. Follow our step-by-step guide to increase the impact of your next campaign.

Step 1: Get your target right

Do you want to target homes, businesses or both? Do you want to define an area by postcode, or do you have other criteria in mind? Don’t rush this step and don’t let your assumptions get the better of you. Your products and services may be right for both businesses and consumers.

We have a free tool that can help find refine and target your audience. Discover our Door to Door Customer Finder.

Step 2: Get your message right

Your business has a personality – a look and feel that makes it yours. This includes everything from the way you answer the phone, to the appearance of your premises and the design of your website. Your brand is the starting point for every message you send out. You’ll want the language, logos and images you use to reflect your business. If you’d like some help, get advice on creating your business identity (link to new page on creating your business identity) Or, learn how to design the perfect leaflet (link to new page design the perfect leaflet)

When you create your leaflet, not only do you want to introduce your proposition to customers, you’ll want to offer your customers something. Your offer could be a:

• a free quote
• a discount
• a buy one get one free
• a seasonal product
• a combination if any of these.

Think about what might make customers stop, think and try something new. You can send a letter, a folded leaflet or something in a different format. There are also some size constraints to keep in mind:

• minimum size 70 x 100mm
• maximum size 297 x 210mm (A4)
• maximum thickness 17mm
• maximum weight 100g (only one 80-100g item can be accepted for each postcode sector per week).
• you can fold larger items
• you can exceed the maximum size for an extra charge, however each item can be no thicker than 17mm folded.

Would you like professional help designing and printing your leaflet? We can create designs, take care of the printing and ensure your leaflet arrives at the distribution centre.

Step 3: Get your timing right

You may have a good relationship with your creative agency and want to work closely with them to create your door drop. Or, we’ll take care of designing, printing and distributing your leaflet. Discover the benefits of Print Services.

We’ve made easy for you to book your leaflet campaign up to 13 months in advance of distribution. Have a look at our booking form.

As soon as you decide when you want your campaign to go out, make your booking. That way, it’s easy to tie it in other marketing initiatives like ads or facebook groups that can boost awareness – and sales.
Remember to:

• book early
• get your materials to our distribution centre 7-14 days before your drop date - or let us do this with our Door to Door Collection service.

If you want to find out more, call our booking team on 0845 611 2666.