Need help coming up with creative email marketing topics? Fortunately Yuriy Timen, the director of online marketing for Grammarly , has some great advice for you. Part of Timen’s role at the automated proofreading site that spots grammar and spelling mistakes is to create compelling emails to market the service. Sound tough? Some might consider grammar a dry topic, but not Timen. He says the staff churns out fun and engaging emails all the time. The secret, he says, is creativity. “Customers receive dozens of promotional emails every day, making it more important than ever for companies to be creative and rise above the promotional noise,” he says. “Recipients of your marketing email have high expectations and low tolerance; if you deliver unremarkable or dry content, they will unsubscribe from your emails or, worse, mark them as spam.” Let’s get to the nuts and bolts of how to be creative. Here are five actionable tips to help you craft some nifty emails: Send an announcement Your b...
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