Need help coming up with creative email marketing topics? Fortunately Yuriy Timen, the director of online marketing for Grammarly , has some great advice for you. Part of Timen’s role at the automated proofreading site that spots grammar and spelling mistakes is to create compelling emails to market the service. Sound tough? Some might consider grammar a dry topic, but not Timen. He says the staff churns out fun and engaging emails all the time. The secret, he says, is creativity. “Customers receive dozens of promotional emails every day, making it more important than ever for companies to be creative and rise above the promotional noise,” he says. “Recipients of your marketing email have high expectations and low tolerance; if you deliver unremarkable or dry content, they will unsubscribe from your emails or, worse, mark them as spam.” Let’s get to the nuts and bolts of how to be creative. Here are five actionable tips to help you craft some nifty emails: Send an announcement Your b...
Your digital SLR (even if it’s a budget “entry-level” model) is a picture-making powerhouse. And sure, you know all about the still and video capture, burst shooting, tracking autofocus, and smart metering. But your camera likely has additional capabilities you may not know about—features that can improve your photos and make for a more enjoyable shooting experience. You may be surprised at the clever elves lurking in your camera body. Now for our standard weasel words: Not every camera will have all of these tricks onboard, and older models will have fewer of them than newer models. The best way to find out the deep capabilities of your camera is to read the instruction manual—backwards. Some of the most interesting stuff gets buried in appendixes or custom-function tables in the back of the book. Also read the manuals for any software included with your DSLR: Some features end up there instead of the camera manual. Happy hunting! 1. Keep the horizon horizontal with an in-camera level...
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