Marcomm Campaigns

Pitch(n) - an effort to sell or promote something to give a pitch(v) - to attempt to sell or promote something elevator pitch(n) - a shortly-timed pitch (usually about 2mins long) Here’s How Chances are your pitch is pretty broad. Making your pitch more specific depending on who you’re talking to will make it more memorable. When your pitch is more memorable, that person is more likely to refer business to you. General Tips Be customer-centric.  Instead of talking about what you do, reframe your pitch around what you do for your customer. Always put yourself in your customer’s shoes and say, “what’s in it for me?” Click to Download the Elevator Pitch Worksheet Play to their desires.  Imagine your prospects’ end-game. What do they ultimately want? If you can intuit this you can explain how your product or service will help them get there. Soothe their fears.  In the current economic climate, businesses are afraid of investing their money and are worried about whether new investments wil

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 There are four types of  Buying Behavior : Few differences between brands :-  it means when there are very little differences between brands.   1)       Complex buying behavior :- when the consumer is highly involved in the buying and there is significant differences between brands then it is called complex buying behavior. So in this case the consumer must collect proper information about the product features and the marketer must provide detailed information regarding the product attributes. For eg. Consumer while buying a  motor cycle  is highly involved in the purchase and has the knowledge about significant differences between brands. 2)       Variety seeking behavior :- in this case consumer involvement is low while buying the product but there are significant differences between brands. Consumers generally buy different products not due to dissatisfaction from the earlier product but due to seek variety. Like every time they buy different  washing detergent  just for variety. S

"Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably."  The official academic definition from The Chartered Institute of Marketing (CIM). This means the ideas, the brand, how you communicate, the design, print process, measuring effectiveness, market research and the psychology of consumer behaviour all count as part of the bigger picture of ‘marketing’. Marketing Process: 1) Target consumer 2) Developing marketing mix The 4Ps: Product, Price, Place, Promotion The 4Cs: Customer needs & wants, cost to the customer, convenience, communication 3) The marketing environment

Presentation skills are the effective ways of communicating to an audience in order to make your ideas to be understood. They include preparing a write-up of your ideas, using data presentation techniques and employing effective communication skills. For example, Steve Job's presentation will have a clear & consistent theme, and at last, he always shout out that "one more thing", which like give audience an additional bonus. Below with guide to how to improve your presentation skills: http://www.wikihow.com/Improve-Your-Presentation-Skills Delivery: Speech Pattern 1) Temporal 2) Spatial 3) Topical 4) Problem Solution 5) Excluding alternatives 6) Casue effect 7) Effect cause 8)Pro-con (one support, one against) 9)1,2,3 10) Motivated sequence       - Gain attention       - Establish need       - Satisfy       - Visualisation       - Action (register now, try it out) Persuasive presentation 1) foor in the door (ask something small in beginning) 2) door in the face (stra

Landing pages are often linked to from  social media , email campaigns or  search engine marketing  campaigns in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales or leads.  You may find the tutorial from the youtube: http://www.youtube.com/watch?v=usd3ykNfe4Q Google form to convert as landing page: http://www.inman.com/next/how-to-use-google-docs-to-generate-and-capture-leads/ Besides, u can have a free basic landing page code from contactme.com Thanks.

How much profit you've made from your ads compared to how much you've spent on those ads. Return on investment (known as ROI) measures the ratio of your profits to your advertising costs. Let's say you have a product that costs RM100 to produce, and sells for RM200. You sell 6 of these products as a result of advertising them on AdWords. Your total sales are RM1200, and your AdWords costs are RM200.  Your ROI is (RM1200-(RM600+RM200))/(RM600+RM200), or 50%. ROI is typically the most important measurement for advertisers because it shows the real effect that AdWords has on your business. While it's helpful to know the number of clicks and impressions you get, it's even better to know how your ads are contributing to the success of your business. To help measure your AdWords ROI, you'll need to track conversions , actions that you want your customers to take on your website after clicking your ad such as a purchase, sign-up or download. Try Conversion Tracking or

Marketing Marketing is an objective discipline that involves the research, creation, pricing, testing, and distribution of a product or service. Marketing involves analyzing the competition by researching their pricing, products, where they sell, and age, race, gender, and other characteristics of their customers. A small business uses market research to test ideas and products on potential customers and to get feedback on the products or service. Market research also discovers what price consumers would pay for a proposed product or service, where they would purchase it, and how often they would use it. Advertising Advertising is paying to get your message to potential customers. Unlike public relations, advertising lets you control your message. A classic advertising strategy includes demonstrating a need or a problem to your potential customer; offering a solution to help fill that need or solve the problem; and showing how your product or service does that. Good advertising sells t

The main objective of advertising and promoting your products is to attract the attention of customers and subsequently persuade them to purchase form your business. It is a way of communicating the benefits of your products to your target audience. Advertising is a one-way communication whose purpose is to inform potential customers about products and services and how to obtain them. Promotion involves disseminating information about a product, product line, brand, or company. It is one of the four key aspects of the marketing mix. Advertising may be one form of promotion. Types of promotion and advertising Promotion is generally divided in two parts: Above the line promotion : Promotion in the media. Below the line promotion : All other promotion. Much of this is intended to be subtle enough that the consumer is unaware that promotion is taking place. E.g. sponsorship, product placement, endorsements, sales promotion, merchandising, direct mail, perso

Now you can add Google Analytics to your facebook page:

To use this approach effectively, it's not just a matter of knowing enough people. You have to know the right people. Here's how to begin: 1. Create a most-wanted list of ten occupational categories whose members are frequently in touch with the type of client you desire. For example, a graphic designer who specializes in working with small start-up businesses might choose accountants, attorneys, bankers, business coaches and consultants, business teachers, career counselors, entrepreneurship center staff, office supply vendors, printers, and secretarial services. 2. Make the acquaintance of ten people in each occupation. Seek them out, meet with them, and familiarize them with your expertise and the benefits of the service you offer. Find out more about what they do and the type of clients they serve so you can refer business to them as well. 3. When you connect with someone who seems open to sending you business referrals from time to time, you have found a referral partner.

On average, operators shelled out 2 cents of every sales dollar for marketing expenses, which means operators spent more than $10 billion to promote their restaurants. With such a huge amount of dollars being spent on nonfood- or nonlabor-related costs, the question begs, "Where does it all go and is the expense justified?" To find the answer we must first define marketing expense. The NRA Restaurant Industry Chart of Accounts groups marketing expense within the operating expenses section of the profit-and-loss statement. Typical marketing expenses include: . . .Restaurant operators need to look at marketing in terms of return on investment versus an 'expense.' If you can take $1 in cash flow and turn it into $7 in sales, your marketing budget is unlimited. -- Rory Fatt - Restaurant Marketing Systems √   Selling and promotion  √   Direct mail  √   Postage  √   Web site marketing  √   Advertising √   Newspapers and magazines  √   Outdoor signs  √   Radio and television

How to figure ROI? Return-On-Investment Calculator  The return on investment (ROI) that a business experiences refers to how much of an increase in profit the business gains as a result of a purchase, advertisement or other investment expense. While many ROI calculations are intended to show the effect of a single expense or company action, ROI can also be figured to show the return on a long-term expense such as a multiyear investment plan or long-term marketing campaign. Function Businesses track the returns on their investments to determine whether the money spent on the investment actually produced a profit or if it caused the business to experience a financial loss. The ROI not only helps the managers and financial officers of the business to determine whether or not the expense resulted in a profit, but also plays a large part in budgeting for future marketing and other expenses. If the company has experienced negative returns on past investments, potential future investments are

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Many people seem to give  Departure Lounge ‘s (DL)  breakfast  a favourable review but again, I find myself on the opposite side of the fence.  Coffee  was the only reason why I wanted to try DL, and it should be yours too. As for their breakfast, keep your expectations low because it was mediocre at best. In all fairness, maybe the food quality was better in their earlier days because a close friend of mine actually warned me (before I went) that their standard has dropped drastically. Actually Departure Lounge came highly recommended to me not long ago by a coffee enthusiast who owns his own cafe in PJ. Besides, it is also worth mentioning that DL has trained many award winning local baristas and the list includes JH Yee who previously worked at espressoLAB and now helms the Top Brew Coffee Bar. There is no doubt that the coffee here is fine. So DL makes a great cozy place to hang out over a cuppa with friends, or simply pick one of the many travel guidebooks and research on your nex